Dani Sene, as marketing executives and researchers refer to her, has a degree in Law and an MBA in Marketing from ESPM, Sao Paulo, Brazil. Member of MRA and QRCA since 2014, she is also an active member of QRCA’s International Committee.
Passionate about understanding behavior and brands, she has focused her career in Qualitative research with a Post-graduation in Marketing intelligence & Consumer Insights at ESPM and moderation courses at ASBPM (Brazilian Market Research Professional Association). In June/2015, she got a certificate in Behavioral Economics for Market Researchers with Research Rockstars, during MRA Insights & Strategy Conference in San Diego, California.
With more than 20 years of professional experience, she has worked for Wal-Mart, Nielsen, e-bit, Nokia and Philips, acting in marketing and consumer insights, brand planning, portfolio management, innovation and digital (e-commerce, usability, content).
helps She has international experience both academic and professional which translating cultural nuances in business insights.
During these 20 of professional experience, Dani Sene has moderated and analyzed over 1.000 in-depth interviews (offline and online), consumer visits, focus groups and in-store visits. In the last 8 years, she has managed approximately 90 consumer bulletin boards and short and long term communities online.
In 2017, with Suzana Roos (on the left), Dani Sene founded ON3, a consumer intelligence boutique that is focused on supporting brands in the rhythm of their businesses, using innovative market research approach and online communities.